We are not gurus.
We don’t have a magic formula.
Nor the solution to all of your problems.
We won’t make you impossible promises.
Neither sell you all smoke and mirrors.
Because we avoid those tedious and unpractical reports
measured by the amount of words rather by the quality of them.
We know what we don’t want to be.
Also, what makes us different.
We believe in creative and collaborative team-work,
where we apply all our experience in similar position to yours.
Always following the principles of transparency and closeness.
Because working with us is just that, working next to you, not in front of you.
We do go out on a limb. A lot.
We think it is the only way to find the best solutions for the reality of your company.

We speak the same language

Which means we understand you.

Because we come from years of experience within the industry, such as yourself.

By your side

We will work together from the strategy to the execution.

Side by side with you and your team.

We will get the most out of with our practical and hands-on approach.

International experience

And global vision

Our experience includes several expansion and consolidation projects in Euope, Asia and America.

Collaborative methodology

We work using our own work methodology:

Basically, it is a mix of design thinking techniques with other less cool but equally effective.

Such as a lot of observation and conversations.

Our own network of specialists

We rely on a liquid structure of top specilists who collaborate with us according to the specific needs of each project.


Loinaz Errezola
Strategic marketing

An insightful look that will make complex situations seam simple.

Nagore Sierra
Image & communication

The taste for turning the ordinary into extraordinary


The taste for turning the ordinary into extraordinary

I am graduated in Marketing Direction and Sales Management, and Master in Advertising and Corporate Communication by ESIC Madrid. My 20+ years of professional experience include both agencies and the industry itself, in the areas of branding, industrial marketing, corporate marketing and communications.

After 5 years managing clients in different agencies of Madrid and San Sebastian, in 2007 I started as Marketing, Communications and PR Manager at AV production company Debolex Films.

In 2009, I decide to switch to the client side, and that is when my stage at Ikor Group begins. I am responsible of creating the Corporate Marketing department for the first time for the company. My managing role included not only the national market but also being in charge of the company’s branding and communication strategy in its international subsidiaries in China and Mexico.

In 2021 I decide to start my own company in a new project called Branded, next to Loinaz. With the fusion of our talents we put our shared knowledge at the service of other companies in the same way I would have liked to deal with during my career within the industry.


Una mirada perspicaz para hacer parecer fácil lo difícil

El tiempo vuela. Casi sin creerlo llevo más de 20 años de carrera en las áreas de estrategia, marketing y comunicación tanto en EEUU como en Europa, donde además he sido ponente en conferencias sobre Marketing, Branding, Retail y Nuevas Tecnologías. Licenciada en Publicidad y Relaciones Públicas por la Universidad de Navarra, comencé mi trayectora como publicista en agencias como BBDO Barcelona y Draft FCB Chicago, especializándome en planificación estratégica tras completar mi Máster en Northwestern University en 2007. En el año 2010 me uní al equipo de Kendu en San Sebastián, donde trabajé como Directora de Marketing y Estrategia durante siete años y como Directora de Experience Design durante otros tres. En el 2021 decido comenzar un proyecto propio junto con Nagore, “branded”, uniendo nuestras dos visiones del marketing complementarias al servicio de otras empresas.