Insiders

Proudly working side by side with our team-partners (a.k.a. clients)

Methodology

We know speaking about our own methodology in a context of constant evolution and collaboration is almost utopic, not to say impossible. In our case, we have made virtue out of our experience and we have established a set of key steps that help us approach each of the projects, no matter their size or scope.

Initial Diagnosis

Nobody likes to go to the doctor (starting from ourselves). However, we do suspect when we get a recepe that doesn’t come from an initial diagnosis, a previous study. It takes time and effort, and we won’t lie: it can often be hurtful to hear the truth. It is also necessary. It is the only way we can get immersed into your brand, understand what makes it special, identify improvement areas and opportunities and kick together the journey for improvement.

Customized work plans

One size doesn’t fit all. Each brand, each company, each market has its own particularities. That’s why you will always receive a personalized project plan that includes the goals, timing, resources and estimated results, as well as a priorized action plan according to urgency, relevancy and short-long term results factors.

Activation

Here is when we simply get into action. We dive into our action plan, supervising executing and implement each and every of the accorded tools. From the brand storytelling to your new brand identity. From a new digital brand positioning plan to a new showroom. From the begining to the end.

Follow-up and training

We want to be there. Because “the end” in marketing is a relative concept. Because any marketing action you cannot effectively carry on nor measure is like a tool that comes without instructions: worthless.