Back in the show biz

We like the carnival life. The pressure that it entails, the nerves of the live show, the last minute contingencies… and at the same time the desire to see a months-long project culminated in a welcoming, friendly and differentiating stand.

Although there is still much to be done in the world of machine tools and hard industry, we have been pleasantly surprised by the evolution of many brands after our visit to the latest edition of BIEMH in Bilbao. We have seen brands whose brand image and value proposal has lifted to create a surprising and unique staging, breaking all the rules and conventions.

And they have done so despite the difficulties of production in an industry hardly touched (yet not suk) by the pandemic during these past two years.

Congratulations to all the participants. And especially to MAUSA, who has trusted us at Branded to make a qualitative leap in their brand storytelling showcased with an elegant and outstanding staging.