We were recently debating with a client about what luxury is. What we call or should call luxury, whether its connotations are positive or negative, whether a certainly attainable yet premium consumer brand can be considered luxury.<\/p>\n
This is something we are still debating.<\/p>\n
By definition, the word luxury has several meanings related to abundance or exquisiteness, values that by default make the concept limited and limiting, restricted to certain brands only.<\/p>\n
However, if we ask people what true luxury is for them, many will talk about living unique experiences, travelling, health or simply having time.<\/p>\n
In fact, luxury in the dictionary has a fifth meaning that is, without a doubt, my favourite: “Valuable, exceptional or extraordinary person or thing”.<\/p>\n
Let’s seek to make the brands we work on exceptional or extraordinary, whether they are consumer brands or industrial brands. Let them be a true luxury for people, not because of their price but because of the value they bring into their lives.<\/p>\n","protected":false},"excerpt":{"rendered":"
We were recently debating with a client about what luxury is. What we call or should call luxury, whether its connotations are positive or negative, whether a certainly attainable yet premium consumer brand can be considered luxury. This is something we are still debating. By definition, the word luxury has several meanings related to abundance […]<\/p>\n","protected":false},"author":5,"featured_media":459,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thoughts"],"acf":[],"yoast_head":"\n